Googled: The End of the World As We Know It |
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Just eleven years old, Google has profoundly transformed the way we live and work-we’ve all been Googled. Esteemed media writer Ken Auletta uses the story of Google’s rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru “Coach” Bill Campbell. Auletta’s unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it’s taking us next. |
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Enchantment |
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Apple’s former chief evangelist leads businessfolk down the path to enchantment. The entrepreneur’s entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he’s talking about wardrobe choice or tips for effective swearing. |
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In the Plex |
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The contradictions of the Internet search behemoth are teased apart in this engaging, slightly starry-eyed business history. Wired magazine writer Levy (Hackers) insightfully recaps Google’s groundbreaking search engine and fabulously profitable online ad–brokering business, and elucidates the cutting-edge research and hard-nosed cost-efficiencies underlying them. He also regales readers with the “Googley” corporate culture of hip techno-capitalism: the elitist focus on braininess, the campus game rooms, the countercultural rectitude of billionaire founders Larry Page and Sergey Brin (which can read more like puerile arrogance as they roller-blade into meetings with business-suited squares). Levy’s narrative updates a familiar portrait of the company, with breathless accounts of recent innovations. |
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Solaris |
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Who’s testing whom? When Kris Kelvin arrives at the planet Solaris to study the ocean that covers its surface, he is forced to confront a painful, hitherto unconscious memory embodied in the living physical likeness of a long-dead lover. Others examining the planet, Kelvin learns, are plagued with their own repressed and newly corporeal memories. Scientists speculate that the Solaris ocean may be a massive brain that creates these incarnate memories, its purpose in doing so unknown. |
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The Filter Bubble |
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Q: What is a “Filter Bubble”? A: We’re used to thinking of the Internet like an enormous library, with services like Google providing a universal map. But that’s no longer really the case. Sites from Google and Facebook to Yahoo News and the New York Times are now increasingly personalized – based on your web history, they filter information to show you the stuff they think you want to see. That can be very different from what everyone else sees – or from what we need to see. Your filter bubble is this unique, personal universe of information created just for you by this array of personalizing filters. It’s invisible and it’s becoming more and more difficult to escape. |
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Bossypants |
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Tina Fey’s new book Bossypants is short, messy, and impossibly funny (an apt description of the comedian herself). From her humble roots growing up in Pennsylvania to her days doing amateur improv in Chicago to her early sketches on Saturday Night Live, Fey gives us a fascinating glimpse behind the curtain of modern comedy with equal doses of wit, candor, and self-deprecation. Some of the funniest chapters feature the differences between male and female comedy writers (“men urinate in cups”), her cruise ship honeymoon (“it’s very Poseidon Adventure“), and advice about breastfeeding (“I had an obligation to my child to pretend to try”). But the chaos of Fey’s life is best detailed when she’s dividing her efforts equally between rehearsing her Sarah Palin impression, trying to get Oprah to appear on 30 Rock, and planning her daughter’s Peter Pan-themed birthday. –Kevin Nguyen |
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The Thank You Economy |
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The Thank You Economy is much more than saying “thank you.” The Thank You Economy represents a much bigger movement. This book could easily have been called The Humanization of Business or Manners Marketing.
I feel that we’re living through the biggest culture shift of our time. The internet, itself, is 17-years-old. It’s just hitting the social part of its life. It’s just like growing up. As you get to 13, 14 and 15, you want to go out and go to parties. That’s what’s happening right now! The internet is growing up. |
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Crucial Conversations: |
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“Crucial” conversations are interpersonal exchanges at work or at home that we dread having but know we cannot avoid. How do you say what needs to be said while avoiding an argument with a boss, child, or relationship partner? Crucial Conversations offers readers a proven seven-point strategy for achieving their goals in all those emotionally, psychologically, or legally charged situations that can arise in their professional and personal lives |
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The 80/20 Principle: |
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In 1897, Italian economist Vilfredo Pareto, in his study of the patterns of wealth and income, observed that the distribution of wealth was predictably unbalanced. He first discovered this pattern in 19th-century England and found it to be the same for every country and time period he studied. Over the years, Pareto’s observation has become known as the 80/20 principle. |
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Outliers: |
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Outliers can be enjoyed for its bits of trivia, like why most pro hockey players were born in January, how many hours of practice it takes to master a skill, why the descendents of Jewish immigrant garment workers became the most powerful lawyers in New York, how a pilots’ culture impacts their crash record, how a centuries-old culture of rice farming helps Asian kids master math |
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Predictably Irrational |
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“After reading this book, you will understand the decisions you make in an entirely new way.” (Nicholas Negroponte, founder of MIT’s Media Lab and founder and chairman of the One Laptop per Child non-profit association ) |
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Microtrends: |
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From “Soccer Moms,” the legendary swing voters of the mid-1990s, to “Late-Breaking Gays” such as former Gov. Games McGreevey (out at age 47), Burson-Marsteller CEO (and campaign adviser to Sen. Hillary Clinton) Penn delves into the ever-splintering societal subsets with which Americans are increasingly identifying, and what they mean. |
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The Disciplined Investor: |
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“Andrew Horowitz offers sensible, no-nonsense advice to new investors. The financial markets can be extraordinarily rewarding to those with discipline and a sound, long-term financial plan. Having discipline means separating the trend from the noise and positioning yourself accordingly.” –Harry S. Dent, Jr. Author of The Next Great Bubble Boom |
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The Wal-Mart Effect: |
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Fishman shops at Wal-Mart and has obvious affection for its price-cutting, hard-nosed ethos. He also understands that the story of Wal-Mart is really the story of the transformation of the American economy over the past 20 years. He’s careful to present the consumer benefits of Wal-Mart’s staggering growth and to place Wal-Mart in the larger context of globalization and the rise of mega-corporations |
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What Got You Here Won’t Get You There: |
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Goldsmith, an executive coach to the corporate elite, pinpoints 20 bad habits that stifle already successful careers as well as personal goals like succeeding in marriage or as a parent. Most are common behavioral problems, such as speaking when angry, which even the author is prone to do when dealing with a teenage daughter’s belly ring. |
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How to Win Friends & Influence People |
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This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to “the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.” |
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The Google Story: |
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Social phenomena happen, and the historians follow. So it goes with Google, the latest star shooting through the universe of trend-setting businesses. This company has even entered our popular lexicon: as many note, “Google” has moved beyond noun to verb, becoming an action which most tech-savvy citizens at the turn of the twenty-first century recognize and in fact do, on a daily basis |
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The 7 Habits of Highly Effective People |
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Anyone who thinks the audiocassette adaptation of Stephen Covey’s bestseller, The 7 Habits of Highly Effective People, is a shortcut to reading the book has another thing coming. As a preview, the cassette is worth every one of its 90 minutes; as a substitute for the original, it will only leave you wishing for the rest. |
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Confessions of an Economic HitMan |
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Confessions of an Economic Hit Man reveals a game that, according to John Perkins, is “as old as Empire” but has taken on new and terrifying dimensions in an era of globalization. And Perkins should know. |
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Jim Cramer’s Stay Mad for Life: |
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Whether you’re a recent college grad trying to figure out how to start investing, a young parent struggling to decide where and how to put away money, or someone well into middle age and worried about whether you’ve saved enough for retirement, Jim Cramer’s Stay Mad for Life has the answers. Cramer covers all the essentials: how to save, where to invest, which pitfalls to avoid |
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