I was just emailed an ad for a product that I currently own, what makes it works, is the company that sent me the email, sold me the product.

Advertisers will need to become smarter in the comings months, weeks, days.

With the mind blowing amount of information available to advertisers, they will need to take the step forward to capitalize the advertising message to each and every person. No longer can you blanket a message to an audience and see what sticks/sells.

With all the tools available to the average consumer, these blanket messages will hurt the brand in the next few communications.

I set up a rule in my email, so no longer will i see this type of messages in the future, so now since they basically insulted me with an ad for a product I already had, and they have the ability to know that, future communications are a waste.

We all know that there is no longer brand loyalty, but there was a perfect opportunity to keep me looking for new offers and now that will no longer happen.

Tap into information you already have and customize the advertising message to each person. No longer do you have billboard messages, those days are long gone. Take advantage of the vast amount of information/tools available and get with it!

As we look to connect with web sites and services from multiple devices, these tools will need to have a smarter notification system. If you aare using a certain service the application will need to see that you might have already been to the web site, being alerted to the updates avaliable. If you use the same service from a smart phone, tablet, etc, there is no need to alert the user again of the updates.

Email for you might be one of those things we love to hate. Depending on your job you might be tied to it all day, but you can control your email and not let it control you. I wanted to share with you just a few things I do to help control my inbox.

• First, if your email box has messages older than a month, take those and put them into a folder to look at later. If they are that old, another day will not hurt.
• Do not read email as soon as you walk in the door. It is too easy to get distracted.
• Plan a meeting with yourself to read email. I set 3 meetings with myself during the day that I make sure I read email. Around 9am, 2pm and 4pm.
• When I read my email I first scan and place them into the appropriate folder. Done (nothing needed,cc’d) To-do (items that take more than 2 minutes.)
• Scan the to-do folder and respond to and or complete anything that is under 2 minutes. I set a meeting for anything that takes more than 2 minutes.
• Use filters. Control cc’d emails and also if you know a to-do item is always needed from a certain person. Set up a rule for that, no need to take a few seconds scanning it and getting you distracted.
• Do not contribute to the CC/reply to all. I know that people like to be in the “loop” and in some cases it is needed. But really use cc/reply to all with caution. Think first about the people you are emailing.

Well, in what can only be seen as a response to the recent release of google+ today Facebook planned to launch something awesome.

Video Chat

Today Facebook has released a new tool that would allow you to have a video chat with anyone you are friends with on the service. You can also take a chat session and turn that into a video chat. Since this is built on the already solid structure of Skype there is exceptional video and voice quality.

A few things to say about this new service it is easy and simple to set up. That is going to be key for the adoption of this new service. You do need to download some software, running on Java, but after that smooth sailing.

Over on the skype side of the plate. You can now view your facebook feed in the skype client.

Here are a few other articles on the facebook feedback, enjoy.

• Facebook intros group chats, new chat tool design
• Facebook Announces Deal With Skype for Video Chat
• Facebook’s new video chat has rival in Google+

as you might have heard…some passwords have been compromised. Are you wondering if your account is on the list? Jump on over too, shouldichangemypassword.com and enter in your email accounts to see if you are ok. I checked and things appear to be ok.

We are always looking for way to get more out of the hours we are awake. I recently started to log my daily activities to see how I am spending my time.  This allowed me to group items together and get more out of the day.

Here are a few more items that will help you get more out of your day.

read more @ zenhabits.net

Based on your news rrs feeds you might have heard about the recent Citi hack. While you can read the full article by following the link below, something tells me that storing the account number in the url might not have been the best choice for development.

read more @ consumerist.com

Here are a few sites that I have checked out and have recently obtained some media press.

• klout.com
  At first appears to be an “ego” site, but when you enter in your twitter handle and other social networking information, you start to find out how you influence other people.
• joindiaspora.com
  While the hype of this site appears to have dropped a little bit, they are going after the facebook.com niche. Currently in private beta, they are going to work to fit into the gaps created from facebook.com. I signed up for an invite and I suggest you do the same.
• quora.com
  A site that, while has been around for some time, just recently showed up in a lot of twitter feeds. Like others that have come before it like Yahoo Answers, you basically post a question or provide answers to questions from other people. A couple senior level people have showed up to this site and have provided it some great value. Crowd sourced answers, really nice site.
• foursquare.com
  If you are not already on foursquare, I suggest you check it out. Founded by member of the dodgeball team, they have create a location based check in service. When you are out and about, you check in. Why would you check in? Well first off, the people who have come before you can leave messages/tips. Also you can obtain badges, as you spend more time on the road.

Have you found a site that peaks your interest? Let me know.