reward your customers

Crowdtwist has well…a twist on the way a company can help build a brand, helping the people in the field who have great things to say about it.

from the site:

activate
CrowdTwist’s activity engine intelligently tracks consumer interactions with your brand (i.e. consuming, creating, sharing, purchasing, etc.) within your own site and across other destinations online.
Reward
CrowdTwist’s proprietary points engine awards points based on your priorities which then can be redeemed for exclusive items and experiences, discounts and VIP packages.
monetize
You have the ability to sell points as well as create action-based sponsorships around CrowdTwist currency
analyze
Actionable reports and analytics drive increased engagement and revenue per user.
communicate
“Smart Campaigns” utilizing CrowdTwist’s personalization lead to higher conversions and engagement per user.

I think this is a really interesting way to help both the brand and your people in the field.