First, well done on the Prime Photo service, but you could have done much, much better. While I am looking at one minor detail of the release, that is the location of the devil in this launch.
Our attention span is dropping when it comes to the web, we know that, squirrel. We need to maximize each micro-second as the user interacts with the web and out applications. One lost second and they could be off onto something else and your efforts are lost to poor planning. With a little more effort and taking a step back, you and others can do a much better job in the marketing of products, services and capitalizing on opportunities.
You have the data, now use it. Many say they know “bigdata” but do they really? It is unfortunate, but they do not and we see the mis-use of highly valuable marketable opportunities lost all the time.
So lets take a look at the homepage of amazon.com.
You see the option “Not yet a Prime member? – Try Prime free”? I am logged into amazon.com and a current user of prime. Why are you wasting this valuable space on asking me to join a service I am already a member? Look at your data and use this highly valuable space to promote something else about Prime Photos and make it irresistible for me to click and learn more about the service and sign up?
This does not end with Amazon, I ask developers, managers and marketers, take a step back and locate the opportunities you are missing by looking at the data and how you can best present your information to the user.
Is this a rant, maybe, but you can do a much better job!